Christmas Eve and the Gifts Nobody Can Actually Buy
PS5s, Xbox Series X consoles, and RTX 30-series cards remain scarce at MSRP on Christmas Eve, with resellers cashing in on the gap.
It’s Christmas Eve, and if there’s a PS5 or an RTX 3080 wrapped under your tree tonight, someone in your life either got extraordinarily lucky with a restock alert or paid a markup they’re not going to mention out loud. For everyone else, the two biggest hardware wish-list items of 2020 are still, functionally, unbuyable.
The math hasn’t changed much since Black Friday. Sony and Microsoft’s consoles sell out within minutes of any restock — retailers barely get a “back in stock” email out before the listing flips to unavailable. Nvidia’s RTX 30-series cards are in the same boat, with the GDDR6 memory shortage still choking supply even on the lower-tier 3060 Ti. Component shortages tied to pandemic-strained manufacturing are the root cause across the board, and neither Sony, Microsoft, nor Nvidia has suggested that’s fixing itself before New Year’s.
What’s filled the vacuum is the resale market. eBay and StockX listings for PS5s and Xbox Series X units are running well above sticker price, and RTX 3080s are commanding similar premiums when they show up at all. If you’ve been refreshing a cart for six weeks and finally gave up, you’re not alone — plenty of people are buying gifts on the secondary market this week simply because it’s the only market where the thing actually exists.
To be fair to Sony and Microsoft, both have said more consoles are coming before the year is out. Whether “before the year is out” means a meaningful dent in demand or another five-minute sellout on December 30th is anyone’s guess at this point. If you’re still hunting, the after-Christmas week might actually be a decent window — some retailers tend to do inventory pushes right as holiday returns and reallocations shake loose, though that’s speculation on my part, not a promise.
There’s also a quieter story here about what this shortage says about 2020 more broadly. Demand for anything that makes staying home more bearable — new consoles, better GPUs for gaming or streaming, headphones, monitors — has been unusually high all year, and manufacturing simply hasn’t kept pace with a world where everyone suddenly needed their living room to double as an entertainment system, a home office, and a gym. That gap isn’t closing overnight.
So if you’re heading into tomorrow empty-handed on the console or GPU front, take some comfort in the fact that it’s not a you problem. It’s a global supply chain problem wearing a Santa hat, and it’s probably going to be one of the more persistent hardware stories of early 2021 too.